Artisan food retail
A neighbourhood bakery that sells out by noon
A beloved artisan bakery had loyal walk-ins but no way to reach customers beyond its street. We gave it a digital presence as warm as its bread.
- 0+
- newsletter subscribers
- 0%
- average newsletter open rate
- 0x
- more special-order cakes
The challenge
The bakery's only online presence was an unclaimed map listing with outdated hours. Special orders were taken on paper notes that occasionally got lost, and weekend specials often went unsold because nobody knew about them in advance.
What we did
We built a simple, beautiful website with pre-ordering for cakes and weekend specials, set up a weekly newsletter announcing what comes out of the oven, and manage a social presence that shows the craft behind the counter.
The results
Weekend specials now regularly sell out on pre-orders alone, the newsletter reaches over two thousand locals with more than half opening it every week, and cake orders have tripled — with zero lost paper notes.
Services used in this project
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